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Alex Birkett shares wisdom from his own experience as an agency co-founder.",[1371],{"_uid":1372,"items":1373,"heading":1411,"reverse":20,"component":1430,"sectionSettings":1431},"6ec50ff6-b0a7-4bde-8e7e-088f2425968e",[1374,1384,1393,1402],{"_uid":1375,"title":1376,"component":1377,"description":1378},"3b6220fc-c5e4-42c6-8398-ad1f3c471e85","How do I set a content marketing budget for my company?","faqItem",{"type":33,"content":1379},[1380],{"type":36,"content":1381},[1382],{"text":1383,"type":40},"Spendesk recommends setting a content marketing budget by aligning goals to measurable KPIs and mapping costs to channels, staffing, and production. Use Spendesk's budget tracking and virtual cards to allocate funds per campaign, enforce approval workflows, and monitor real-time spend so finance and marketing teams maintain visibility, prevent overspend, and streamline month-end reconciliation.",{"_uid":1385,"title":1386,"component":1377,"description":1387},"236c05e1-c311-486d-9088-a6e7f5800eec","What percentage of revenue should companies allocate to content marketing?",{"type":33,"content":1388},[1389],{"type":36,"content":1390},[1391],{"text":1392,"type":40},"Spendesk recommends allocating 2–10% of annual revenue to content marketing, with growth-stage companies allocating toward the higher end to accelerate acquisition. Use Spendesk's budget templates and forecasting reports to model scenarios, assign campaign budgets with virtual cards, and monitor channel-level spend and performance in real time to validate ROI and optimize future allocations.",{"_uid":1394,"title":1395,"component":1377,"description":1396},"b0022401-cabb-4698-b269-ef0f6f95f260","How can finance teams track content marketing spend and prevent overspending?",{"type":33,"content":1397},[1398],{"type":36,"content":1399},[1400],{"text":1401,"type":40},"Spendesk enables finance teams to track content marketing spend in real time using dedicated budgets, virtual and physical cards, and automated expense reports. 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